Maestro d'Arte and Designer. Giorgio Scorza Priano (hereinafter 'GSP') was born in Ovada in 1986. Bachelor and Master's degree in Industrial Design at 'Politecnico' in Milan, since 2011 he has founded his Design studio and Selfproduction. Between 2011 and 2012 he collaborated with Danese Milano, Studio Carlotta de Bevilacqua and Artemide. From 2013 GSP is associated to MISIAD ? Milano Si Autoproduce Design. Again in 2013, after an experience in Maison Matthan Gori, he has started his adventure in the IKEA Communication & Interior Design Department.