Maurizio Duranti was born in Florence in 1949, he graduated in Architecture in 1976. Lives and works in Milan since 1987. Professional profile He has tutored at the Faculty of Architecture in Genoa and at the European Institute of Design in Milan from 1984 to 1989. Amidst his realisations are the planning and design of building structures, the fitting out of exhibition stands and showrooms which have frequently been published by the national and foreign press for their innovative features. Since 1990 he has concentrated his efforts on industrial design and has created many successful products for leading manufacturers of household products adopting all types of raw materials and productive technology. In 1996, '97, '98, '03, '05 he received acknowledgements at the GOOD DESIGN AWARD in the U.S.A. and was honoured at the award giving of the '18th Gold Compass of Milan' in 1998. Numerous products designed by him are present in permanent collections of well-known museums throughout the world: Athenaeum in Chicago, Bunkamura Design Collection of Tokio, Neue Samlung Museum of Monaco Baviera, Museum of Design and Decorative Arts of Gent, Victoria & Albert Museum in London. His creations narrate imaginary stories and are full of irony which compete with everyday life. Although he has profound knowledge of productive work processes and the physical possibilities of raw materials, instead of technology he favours a narrative type of image.